What Do You Do?
 Yes, it's obvious. But don't just tell them
what you do, tell them why it's important. Oh, and make it brief
(no more than two short paragraphs)
What Are the Benefits?  Here's the most important piece. Why would a
prospect buy or sign up to use your product? List the reasons, tell
a story, provide a testimonial and link them to your
products or services page to learn
more.
Who Are Your Clients?  If
you can list clients, especially larger, name brand clients, that's
huge. If not, no worries. List some of your more important clients,
how they benefit, what they use you for, etc. Testimonials are
always helpful, as are case studies. |
What's Your History?
 History can be important, especially if you
have something big to talk about. We recommend only adding in
extensive historical facts if they enhance your company's
credibility or competitive positioning.
Management Team?  If you have a management team, it's good to
list them. Listing your management team provides more credibility
and insight into your company.
Anything Else?  You
may want to include a link to your
careers page and list some key quick
facts, like we did on the right side of this page. To learn more,
see the link below: |
For more tips: