Brightegg Brings Advanced Functionality to Easy Website Creation

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With all its hype and vigorous self promotion, the term Web 2.0 is real and part of a massive interactive movement that companies are adopting and chasing. In its wake, entire industries are being left behind, like the music and newspaper industries, while new ones are forming on the backs of new technology, social networks and advertising models. At the heart of this movement are many websites themselves - the way they are built, managed and marketed. New web-based applications are allowing companies the ability to rapidly deploy feature-rich websites that inherently take advantage of entire Web 2.0 toolsets, such as blogging, podcasting, interactivity, social networking, paid ad placement, search engine optimization, RSS feeds, wikis, and online collaboration tools, just to name a few.

As is often the case, not all companies have the innovation, talent and cash flow necessary to build Web 2.0 websites that they can also manage and market themselves. In particular, small to medium sized companies fit into this category. Concurrently, advertising and traditional marketing design firms that want to offer their clients the latest website and interactive components cannot and, as a result, lose opportunities and market share.

The good news is new open-source, web-based applications, like Wordpress and Joomla, are making it easier, faster and cheaper to create websites that grow with and around the latest trends and technologies for smaller to medium-sized companies. As great as these applications are, they still require an immense amount of knowledge and experience.
Enter Brightegg, a feature-rich, easy-to-use web application that gives both businesses and design firms the ability to rapidly build, manage and market Web 2.0-friendly sites that can be automated and optimized for maximum lead generation and conversion performance. Brightegg makes it possible for non-techies to make very attractive and functional websites without touching a line of code.

Going beyond what typical web-based applications do, Brightegg brings advanced functionality to easy website creation by offering users dynamic features, including: customizable forms, blogs, RSS feeds, administrative controls, file uploading, full site search, site statistics, domain mapping and a dedicated database for users to capture leads. Going beyond website creation, Brightegg also provides the following:

* Version control of content
* Multiple users with permission levels
* Sophisticated navigation control
* Customization of design and website layouts
* Interfaces that can support managing web sites with hundreds of pages
* Hosting, email accounts and email marketing software

For more information or to trial Brightegg for 30 days, visit www.brightegg.com.

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